May 9, 2013
Good for the skin. Good for the wallet. Good for the earth.
Those three tenets inform all aspects of how we run our business. And while developing high quality, safe, affordable shaving products steals the limelight most of the time, our long-time sustainability efforts are some of the things of which we are most proud. From our ingredients and solar-powered manufacturing methods to other business practices, we make every effort to protect the earth and leave a neutral – if not negative – footprint.
So what is Trees for the Future? It’s an organization that aims to improve conditions for impoverished communities. Since its beginning in 1989, it, with help from company’s like Pacific Shaving Company, has helped to plant over 80 million trees in Asia, Africa, and Latin America.
How does planting trees make life better for these communities? Trees themselves provide important things like food, firewood, and building materials. But Trees for the Future doesn’t stop there. They also spearhead educational efforts in regards to things like:
- agro-forestry and other sustainable agricultural practices
- the nutritional properties of the Moringa tree
- making skin-friendly creams and soaps from the leaves of the Moringa tree
- purifying drinking water with crushed seeds from the Moringa tree
- making organic fertilizers
All of these things work together to improve the living conditions of the local population.
So why plant a tree? As the people at Trees for the Future say: Because they help to change lives. And that’s a goal we here at Pacific Shaving Company are proud to support.
Small steps count! As part of our ‘Every Purchase Plants a Tree’ program, Pacific Shaving Company is celebrating the planting of its 100,000th tree across 15 countries — from Brazil to Uganda. That’s enough to cover New York’s Central Park four times.
Just like turning off the faucet while shaving, shutting off the lights when leaving a room, and recycling – planting a tree for every purchase is a small green step that adds up over time. Trees clean our air, filter our water and provide a habitat for half of the world’s wildlife.
For a family-run business that started out catering to a small number of grooming enthusiasts online, this milestone and its positive environmental impact is a great way to demonstrate that small steps can have a big impact over time and just one of the ways Pacific Shaving aims to give back and bring sustainable business practices to the resource-heavy world of personal care products.
Eco-expert Josh Dorfman, author of The Lazy Environmentalist and The Lazy Environmentalist on a Budget (when not hosting Sirius radio shows and Discovery Channel TV shows among other things), has been a fan, advocate and friend (not necessarily in that order) of Pacific Shaving Company for many years now. I love his take on eco/green products’ place in the world. He believes that “consumers really don’t want green products. rather, they want awesome products that are also green.” Exactly! (btw this is exactly why I have gone back to the heavy duty stuff for my dish washing detergent. The ‘green’ stuff just doesn’t clean well.)
When I told Josh about this 100,000 trees-planted milestone, his response was great, “Pacific Shaving is the rare eco-friendly company that actually outperforms the competition. Getting a smooth, close shave while taking a small step to preserve the planet is my kind of environmental action and a natural choice for lazy environmentalists on Earth Day.”
So, in the spirit of Earth Month, and our 100,000th tree planted, we’re encouraging individuals and businesses alike to find their own unique way to make a difference. It starts with a small step.