November 16, 2010
Ever read something that causes you to jump out of your chair and shout, “yeah!” at the top of your lungs?
The source of today’s cheer is “The Shaving Racket — How Are Gillette and Schick Getting Away with Ripoff Razors?” by Scott Thill.
Check this (I dare you not to respond with a hearty “wooohooo!!”):
“The official unemployment rate has held over 9.5 percent for over a year, and those are the baked numbers. Real unemployment numbers are higher. Consumers are having to pull back on the goods they used to gobble like pills. Five-blade razors with colored plastic grips, sold separately (and some argue exorbitantly) from replacement razors, suddenly seem like surrealism. But it’s more like consumption stripped of marketing: You use a razor to shave things. It’s not rocketry. You just unplugged from the matrix, which demands dumb hyperconsumption.”
I want to take Scott Thill to lunch. I want to shower his home in Blade Oil — proven to slow the effects of oxidation and extend blade life by up to 95%. I want to tell him that, yes, yes, yes, men (and women) everywhere can free themselves from the grip of the overpriced, multi-blade hype.