It just goes to show – you can’t rush the act of shaving.

I gave myself a really nasty shaving cut this morning while trying to do a speed shave. Ouch. However, it gave me an opportunity to actually demonstrate just how well the Nick Stick works! The lengths I’ll go to prove the efficacy of Pacific Shaving products…

The uninitiated always seem a little skeptical at first when we tell them how great our lather is – or that our small but mighty (TSA-friendly) 3 oz. tube will last up to 100 shaves. Here we put it to the test.

Metrosexual. Ok, I got it.

Manscaping. Yeah, that was pretty clever.

Man-sumer? It just feels like a stretch.

And the worst part is, just like the bad pop song that gets played 100 times a day until I have no choice but to find myself humming it in the shower, I feel like it is inevitable I will start to use this very mediocre industry-manufactured term.

 

That said, let’s get right to “Man-sumers: By the numbers”:

51% of men usually shop for food only at stores located near their homes or workplaces.

36% of men think food retailers should help them choose healthy products.

50% of 18- to 34-year-old men are interested in organic products; just 40 percent of 35- to 54-year-olds show interest.

39 minutes:  Average time a man spends per grocery store trip; women spend 42 minutes.

57% of dads who gather most of their grocery-related knowledge from in-store promotions.

 

Sources: Mintel, Time Use Institute, Nielsen, Cone Communications

 

ImageGood for the skin. Good for the wallet. Good for the earth.

Those three tenets inform all aspects of how we run our business. And while developing high quality, safe, affordable shaving products steals the limelight most of the time, our long-time sustainability efforts are some of the things of which we are most proud. From our ingredients and solar-powered manufacturing methods to other business practices, we make every effort to protect the earth and leave a neutral – if not negative – footprint.

One of the contributing factors in our ability to do that is by partnering with the Trees for the Future organization and planting a tree for every purchase.  

So what is Trees for the Future? It’s an organization that aims to improve conditions for impoverished communities. Since its beginning in 1989, it, with help from company’s like Pacific Shaving Company, has helped to plant over 80 million trees in Asia, Africa, and Latin America.

How does planting trees make life better for these communities? Trees themselves provide important things like food, firewood, and building materials. But Trees for the Future doesn’t stop there. They also spearhead educational efforts in regards to things like:

All of these things work together to improve the living conditions of the local population.

So why plant a tree? As the people at Trees for the Future say: Because they help to change lives. And that’s a goal we here at Pacific Shaving Company are proud to support. 

“It’s a man’s world,” or so James Brown has been known to sing, and in the world of razors that certainly appears to be the case. With that said, let’s turn to the fairer sex as we list the top 5 reasons shaving is even harder for women.

1.  For stylish women, they don’t really have a choice in the matter

Quickly, name some styles of men’s facial hair.  That’s fairly easy, isn’t it?  Beard, mustache, goatee, Van Dyke, mutton chops, sideburns, handlebar, etc.  Now then, name some styles of women’s leg hair.  Um…

Without getting into a massive dialogue about the standards of beauty, men have an easier time of things than women.  While men can choose to grow their facial hair, women have, for the most part, two choices when it comes to hair not on the top of their heads: on or off.  And in order to be stylish (certainly while wearing a skirt), there really is no choice; it has to be done.

2.  There’s more “square footage” involved

Men may grouse about having to shave every day, but what women may lack in frequency, they more than make up for in area.  Even the largest-faced men in the world can’t hold a candle to the amount of skin women shave.

3.  Shaving a leg is a lot more difficult than shaving a face

We all know, or should know at least, the shaving tip of shaving with the grain (at least with the first pass).  Consider, then, that the average leg is going to have more grains than the average face, requiring a lot more care.

What’s more, shaving one’s legs is a lot less convenient than shaving one’s face.  Everyone can reach up and touch their face, but considering that touching one’s toes is an actual exercise for some, getting a razor in that area becomes an exercise in flexibility.

4.  You heard it here first:  Legs are different from faces

Men are often quick to notice, and even quicker to complain, when the women in their lives have used their razor.  This may cause some women to wonder why; men’s whiskers are so much thicker than the fine hairs on a woman’s leg, so what’s the big deal?

The big deal is that shaving doesn’t just remove hair, but the very top layer of skin as well.  Consider, then, that the skin on our legs is a lot tougher and a bit thicker than the skin on our faces.  As a result, leg shaving dulls a blade faster, and if they’re not careful, what should be a smooth glide of a razor suddenly becomes a bumpy skid.

5.  It burns, it burns!

The sensation of razor burn is due to the fact, as outlined just above, that shaving not only removes hair but a layer of skin as well.  The faster you shave, the greater the burn, because you aren’t giving the skin a chance to heal.

But the real problem, then, lies not just in the burn, but where the burn is.  A bit of burn on the face, and it becomes irritating, but ultimately it can be left alone to get better; don’t wear a face mask and all will be fine.  A bit of burn on the legs, and suddenly any sort of fabric or stocking reminds the women that, hey, ow, they shaved recently.

So there it is; the razor world may be a man’s world, but as James Brown also notes, it wouldn’t be nothing without a woman.

- CC

My 74-year-old mom, getting ready to zip line!

My 74-year-young mom, getting ready to zip line!

Flowers, chocolates, making mom breakfast…all great gifts for Mother’s Day — and you’ve probably done them all more than once.

This year you are going to change that! You are going to give her a gift that she will use every day. You are going to make her legs crazy smooth and supple. You are going to make her feel younger and more vibrant. (You are going to make your dad happy too.) Here’s how:

Pacific Shaving Company now offers its award-winning safe, natural and eco-friendly shaving products specifically formulated for women.  Our Three Step Shaving System starts with a Bamboo Exfoliating Scrub that can be used all over the body to exfoliate, clean, and moisturize. Great before shaving *or waxing*.

The next step uses our All Natural Shaving Cream.  A low-lather, premium shaving cream made entirely with organic, natural and safe ingredients. (She will never go back to the toxic Skintimate or Satin Care again.)

The third — and perhaps most important — step, is our Post-Shave Moisturizer.  Don’t let the name fool you though; it’s perfect for everyday use. With a potent blend of ingredients like shea butter, Argan oil, Abyssinian oil, and lavender, this moisturizer’s got her covered all day.

I'm sorry, Skintimate. We need to break up. I'm in love with someone else.

Finally, premium shaving products for women.

A quick note on Abyssinian oil: this exotic ingredient nourishes skin while reducing wrinkles by infusing the skin with crucial triglycerides—the main component in the body’s natural skin oil.  It is also very light, and non-greasy, all while being fully biodegradable and eco-friendly like all of our products.

All products come in our unique concentrated formulas and come in a 3 oz. size that even the TSA can’t complain about!

A Mother’s Day gift from Pacific Shaving Company will get you thanked in May, but also in June, July, and the months to follow.  Step out of the box this Mother’s Day, your mom will be glad you did.

Visit our website for more information or contact us with questions.

Okay, so back when I was just a young lad, eager to learn the manly ways of shaving, this list would have included just the one item: “how do I get my beard to grow in faster than once/week? I want to shave for real!” Ahhh, to be young and foolish again….

Nowadays, we get lots of customer calls asking for a side of shaving advice with their shaving products. Here are a few we’ve heard recently.

  1. Multi-grain Face – And you thought this term was reserved only for a really hearty and nutritious bread?! Truth is, most men are a victim of this ailment. The hair on one part of your face grows one way, while the other half of your mug grows the other. A simple enough solution is, “Don’t fight it!” Take a moment to stare at your face in the mirror before your next shave (btw – looking good my man!). Now look at your whiskers closely to determine the direction of growth. Chances are, you are 1-2 direction shaver and your hair probably is growing in more than 10-15 different directions. Particularly on your neck. Shave with the grain on each section.
  2. Electric vs. Blade – No correct answer here. It’s personal preference and really up to you. Experiment with both, and see which works best. Some of us prefer the quick, high-tech, smooth action of an electric razor. While others prefer a cleaner, more precise shave that only a good blade can provide. Razor burn can be an issue with an electric, but nicks and cuts are more prevalent with a blade. Pick your poison.
  3. Cuts, bleeders, weepers – What has more band-aids than the federal budget? (Answer: Hopefully not your face.) Some of us have these “spots” on our mugs that always seem to either get cut or we miss entirely. Remember: no pressure on the razor blade. Pushing down harder will not give you a closer shave. If you find yourself applying pressure – time to change the blade – or not.
  4. Sideburns – Often times I’ve begun a simple trimming of my sideburns just to even them out. I shave a little here, then I shave the other one to make them even. Then I determine that one is just a teeny bit higher than the other, so I make another adjustment, and before you know it, I’ve given myself a mohawk. My only advice here is, “approach with caution.” Wait for a professional at your next haircut if you need to.
  5. Razor Rash – Two words: Cold Water. Or cool water. Okay, just not ‘hot water.’ Hot water is nice, but it draws the blood closer to the surface of your skin. Want to reduce the appearance of razor burn and the redness that goes along with it? Simple as shaving with cold water. Go ahead. Try it. I’m not kidding.

Pacific Shaving Company offers a vast selection of shaving products for men and women. Visit our website today for more information and shaving tips!

-Stan

As reported in Mass Market Retailers, March 11, 2013:

Image“A few mass market retail chains have made a serious commitment to offering natural or organic products, but the performance bar has been set very high by Whole Foods Markets.

Last December the chain was named the “leading national retailer” for personal care products safety by the Campaign for Safe Cosmetics. In September 2012 Whole Foods announced that all organic personal care products in its US stores are third party certified, making it the first national retailer to mandate certification for all organic personal care products on its shelves.

The retailer has already developed quality standards for personal care products that differentiated it from competitors. To receive the seal of approval, products have to meet the Premium Body Care Standard, which requires that they not contain such ingredients as parabens, polypropylene and polyethylene glycols, sodium lauryl sulfates.”

Having been sold in Northern California and Pacific Northwest Whole Foods stores since 2008, Pacific Shaving Company is proud to continue to call Whole Foods one of its great retail partners. Starting in 2013, our distribution will expand to include all Whole Food stores in southern California as well as the entire east coast. Happy, safe, shaving!

 

Camp Whole Foods.I picture it kind of like Hank Azaria's role in Couple's Retreat.

Camp Whole Foods.
I picture it kind of like Hank Azaria’s role in Couple’s Retreat.

USA Today reports that Whole Foods is planning to open “an upscale health resort where guests could stay and learn about a healthier lifestyle … The resort – which would use Whole Foods in its name – would likely open in or near downtown Austin, where the company plans to expand its headquarters, perhaps within the next three years.”

CEO John Mackey tells the paper that the company is negotiating for real estate, and looking for a hotel partner to operate the resort. If it works, it could lead to a chain of health resorts around the country.

“The health resort idea came from an in-house program to improve eating and lifestyle habits of Whole Foods employees, focused on weight loss and reduction in blood pressure and cholesterol,” the story says, noting that Mackey sees a business opportunity in spreading the concept beyond staff.

Remember who won the Grammy for best new artist in 2003?
Or who won the Oscar for best director in the same year?

Neither do I.

Which is why I thought it was fun to dig up this old SymphonyIRI report showing the 2003-2004 ‘New Product Pacesetters’ list.

According to the Symphony Group, to qualify for IRI’s 2003-2004 New Product Pacesetters list, a brand must have been introduced between February 2003 and January 2004, so that it had a full 52 weeks of sales data by December 2004 after achieving 30% ACV distribution. Brands must also achieve at least $7.5 million in retail sales in the Food, Drug and Mass channels, excluding Wal-Mart (FDMx) in their first year, as measured via IRI’s InfoScan® Reviews service.

Pacesetters include entirely new brands or new brand extensions but do not include item or UPC level, flavor or package size introductions. Each Pacesetter’s benefits are determined from a personal review of packaging aided by free-standing insert advertising, other ads, and manufacturer information available on their websites or the product itself.

How many of these do you remember/are still around??

 – NEW PRODUCTS  -
TOP 10  2003 – 2004 FOOD & BEVERAGE PACESETTERS

1. Breyer’s CarbSmart
2. Pepsi Vanilla
3. Diet Coke with Lime
4. Sprite Remix
5. Yoplait Nouriche
6. Smirnoff Twisted V
7. Healthy Choice Flavor Adventures
8. Nabisco Ritz Chips
9. Dannon Light ‘n Fit Carb Control
10. Mountain Dew Livewire

- NEW PRODUCTS  -
Top 10 2003 – 2004 NON-FOOD BRANDS PACESETTERS

1. Prilosec OTC
2. Crest Whitestrips Premium
3. Schick Intuition
4. Schick Quattro
5. Crest Whitening Expressions
6. L’Orėal Dermo Expertise
7. Crest Night Effects
8. Mucinex
9. Olay Regenerist
10. Tylenol 8 Hour

What a yawn of a year for Grocery and Drug stores. Not exactly the ‘year of innovation…’

On the other hand it as the year Pacific Shaving Company launched its first product – our All Natural Shaving Oil (Which btw, even in 2012 won the Delicious Living Award for Best Men’s Product, thankyouverymuch.)

Oh, and in case you were wondering…
2003 Grammy for Best New Artist: Norah Jones
2003 Oscar for Best Director: Roman Polanski

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