Put caffeine on your mug, not in it.

Put caffeine on your mug, not in it.









The simple ritual of shaving each morning wastes more than 100 billion gallons of water each year in the U.S. The average man uses up to five gallons of water with every shave. With roughly 78 million adult men in the U.S., that’s 390 million gallons each day or more than 100 billion gallons of water wasted each year – assuming they don’t shave on weekends. That amount could supply every San Francisco resident with water for more than three years.

By filling a mug like this with just 4 oz of water and using it to submerge, tap, and clean the razor between shaving strokes, you can personally save approximately five gallons of water with each shave – or as much as 1,825 gallons every year.

Plus, you get to start every morning with the knowledge that you are making a positive and measurable impact on one of our most valuable resources – before you even put your pants on.

This is cool.

Last week, Walgreens opened up what’s believed to be our nation’s first net zero energy retail store – meaning it’s anticipated to contribute more energy to the grid than it consumes. It sports two wind turbines, nearly 850 solar panels and a geothermal system burrowed 550 feet into the ground. The grand opening was November 21st.

Full Walgreens press release: http://news.walgreens.com/article_display.cfm?article_id=5825

[Editors note: The “Our Story” page of PacificShaving.com told us it was feeling lonely. We decided to dedicate this post to telling its story.]

“There I was one night…just a normal guy.
And then, there I was the next night…damn I was still just a normal guy!”
— Bruce Springsteen

For many years, I was a corporate marketing executive. Working for large, public companies, shaving was the usual routine/chore it was for many men every morning before work. And it was falling short for me. My razor blade had benefited from billions of dollars in product innovation but my shaving cream hadn’t been upgraded along the way. It was still a big rust-ring leaving can of shaving cream v1.0. Think of it like spending money on a brand new smart phone, but then not downloading the apps that make it really zing. Cool phone, but not firing on all cylinders. Nice razor blade, but you’re still putting toxic, irritating ingredients on your skin every day.

It dawned on me that I wasn’t looking for a close shave but instead, I was looking for a comfortable shave. Just like a flux capacitor equation, it dawned on me:

Razors = close shave.   
Shaving products = comfortable shave.

Inspired, I used my free time – early morning, lunch hour, post bedtime story – to develop a line of shaving products that would be moisturizing without being greasy; kind to sensitive skin but with enough muscle to conquer the heaviest beard.

Never would I leave the bathroom in a cloud of “morning rain” or “Irish fields” and no longer would I face a bulky, ring-of-rust leaving aluminum can of shaving cream or struggle with the waste it created. I could toss the small but mighty products (TSA-approved) in a carry-on or slip them in a gym bag. The subtle citrus scent would work for a man or a woman and the product itself would leave chins, legs, underarms, even heads, silky smooth.

Today, Pacific Shaving Company offers a full line of affordably-priced, safe, natural and eco-friendly shaving essentials that can be found in thousands of fine retail locations across the country.

So, here I am. Still just a normal guy.  But these days I enjoy (or at least don’t mind!) my morning shave. And now, along with hundreds of thousands of other ‘normal guys’ who use Pacific Shaving products, my skin has never  looked better or felt healthier. Give it a try.


As Earth Day approaches, hopefully we all take the opportunity to do a little soul-searching about how we care for our planet. We think about big changes, such as methods to incorporate more green energy sources into our communities, but we also examine what small daily habits we can adjust within our own homes in order to more positively impact the environment.

Here are a few key areas to consider this Earth Month:

Things We Grow

So many items we purchase at the grocery store can easily be grown in gardens or containers at home.  Herbs such as cilantro, basil, and oregano grow well in small spaces, can be quite decorative (and aromatic!), and taste better when they are freshly cut. For those of you with kids, it’s also more fun to celebrate nature when we bring it closer to us.  Planting a tree or shrub in your yard is a fun activity during Earth Month that produces enjoyment throughout the rest of the year.  Planting it in a location that will eventually provide shade might reduce cooling costs even later, too.

Things We Buy

You might get frustrated when you see a ring of rust from a can shaving cream on the side of a tub or shower. But think about the damage it does *after* it’s discarded. Identify sources of large/superfluous packaging and consider potential alternatives. It’s an easy way to reduce waste and reduce your carbon footprint.

Things We Flush

Just one household can pour several different chemicals down its drains every day.  A few small and simple changes can make a big difference in our planet’s future.  Replacing just a few types of household cleaning products with natural and proven substitutes, such as vinegar or baking soda, is an easy way to keep your home clean while protecting the environment. Replacing a few of the personal products you use in daily grooming with environmentally conscious choices is another way to help both the planet and your own health.

Here at Pacific Shaving Company, we consider all of the topics above as part of the guiding principles of our business. Each unique blend of ingredients, which include natural substances such as sunflower seed oil, aloe leaf juice, and bamboo stem, are environmentally friendly, and safe for your skin.  We also package our products in small but mighty sizes that reduce waste. And just to be sure - every purchase plants a tree too!

Happy Earth Month!


Forbes writes that Starbucks’ decision to introduce a $1 reusable cup, pitched as a way of cutting down in trash, also may be green in another sense:

“Besides winning Starbucks points with some environmentally minded consumers and possibly keeping tons of paper waste out of landfills, the program offers Starbucks a number of opportunities to grow sales … The cups cost $1. When customers lose them, accidentally sit on and crush them, or forget to bring them back, that’s another $1. When they wear out — reports are they’re good for maybe a month if you don’t run them through the dishwasher — that’s another $1.

“How many bucks might that add up to? Many stores reported they were selling out of the cups, and a YouGov Omnibus snap poll taken at the beginning of the month showed 28 percent of Americans had purchased or planned to purchase one. There are 233 million Americans old enough to drink coffee, so that’s about $65 million dollars if each of those consumers only buys a reusable cup once. Given how well we all remember to bring our reusable grocery bags back to the store, Starbucks could easily see repeat sales of the cup and even more revenue.”

Ironically, the environmental impact may be less significant, at least in the short-term. “The program’s environmental benefit is a question mark,” Forbes writes, “as the cups’ #5 plastic is not easy to recycle — many curbside recycling programs won’t accept it. Maybe Starbucks will encourage more outlets to accept it, which would be a real plus. Knowing Starbucks, they’ll improve the program as they go, so a switch to a more easily recyclable material is also a future possibility.”


I think this is cool:

Internet Retailer reports that eBay-owned PayPal says that “23 national retailers now accept PayPal payments inside their stores … PayPal says consumers can pay through it via payment terminals inside some 18,000 retail locations.  Consumers pay by entering the same login and password they use for PayPal online.  Shoppers also can swipe one of three payment cards co-branded by PayPal and MasterCard.”

In addition, the company says, it has launched a “new mobile ordering test involving a California store operated by beverage retailer Jamba Juice” that will “enable consumers with iPhones to use their PayPal apps to place orders for pickup at the Emeryville, CA store in the San Francisco bay area … Consumers can use the app to select a pickup time and to pay through their PayPal accounts; those consumers can bypass the line inside the store when picking up their orders.”


Why not? I love the idea of not needing to carry anything in my wallet – not even a wallet!


Fortunately, he missed the pitchfork. Unfortunately, he missed the haystack.

I feel like I could write a book – a big one – on what’s really involved in running a small business. We’re basically fire fighters. Probably not as brave (and almost certainly not calendar material) but every day there’s some kind of fire that needs to be put out – and letting it extinguish itself naturally is never an option.

Yesterday felt like a quintessential ‘day in the life of a small business': Highs. Lows. Big problems. Creative solutions.

For your consideration, I present: January 23.

The morning started off with a big purchase from a brand new retailer. We spent a good portion of fall, 2012 speaking with this retailer, inspiring confidence in Pacific Shaving’s line of shaving products. In the end, they made the smart decision, punctuated by yesterday’s great opening order.

Before the team at Pacific Shaving could spend a moment patting ourselves on the back, we quickly realized a problem. We did not have enough product on hand to fill the order – we were just four cases short. Normally, our inventory management would have been timed perfectly, but this new purchase order just arrived a couple of weeks earlier than expected and that threw everything into a potential panic. Having more demand than product is a good problem to have, but as anyone who runs a business that involves manufacturing will attest, it is a very real problem, nonetheless. Especially on the first order of brand new business.

All of a sudden finding four cases became like a treasure hunt. We couldn’t find it anywhere. We came very close to heading out to our local retail partners (Whole Foods, Raley’s, Lucky’s, SaveMart, Bed, Bath, Beyond) and going through the (costly!) process of needing to buy our own product off the shelves to fill out this new PO. [Note to budding entrepreneurs: buying your own product off the shelves to then resell to others is a great way to lose money, fast.]

Then CC remembered Amazon. Amazon! Amazon sells our products too – and they had six cases on hand. We hate being out of stock anywhere, but if we had to make the tough decision, that was the place to be temporarily out. Unfortunately, a quick call to Amazon’s Fulfillment Center informed us that they could ship back product from their warehouse, but the fees they would charge us to do it would make this a costly mistake/lesson learned. Still, we didn’t have much choice and were ready to open our checkbooks. But there was still a deal breaker – it would take at least seven days to arrive. Even with the fees, it would take too long. We needed it in two days.

And there was the epiphany – two days. We need it in two days – and we subscribe to Amazon Prime! Instead of shipping our product out of Amazon’s back door at a big expense, let’s ship out their front door – for free! (Cue Ocean’s Eleven music here.) Plus, as an Amazon distributed product, we have the ability to run promotions on our products. So for five minutes in the middle of the day, we set a promotional price (for anyone!) to $0.01 – then we bought four cases worth! An Amazon Prime click later and with minimal fulfillment fees, we had our product on its way, shipping expedited 2-day – and for free! Fire extinguished.

If you’ve got the stomach for it, days like yesterday are the ones that are actually fun and make you feel great about running your own business. Unfortunately, you just need to survive until the end of the day to realize it.

Hopefully tomorrow we’ll just have to deal with a kitten in a tree.


Wal-Mart Tries To Win Over More CustomersA recent study shows that a third of Americans would consider getting a mortgage from Walmart. According to research from the Carlisle & Gallagher Consulting Group, consumers are more willing than ever to try alternative lenders.

I’m not sure why this is entirely surprising – Costco’s been doing it for a few years now. And let’s face it, it’s just a financial transaction.Still, I suppose this is a long overdue for all those banks that offered free toasters for opening accounts. Payback’s a bitch.


2013: Shaving is a bitch.

January 10, 2013

I'm sorry, Skintimate, but we need to break up. I'm in love with someone else.

I’m sorry, Skintimate, but we need to break up. I’m in love with someone else.

A quick post for the ladies only…

We’re not men. So why shave like them? After all, we women have 18 times more surface area to cover, drier skin, and three different textures of hair (in some hard-to-reach areas).

Since 2003, Pacific Shaving Company has been dedicated to improving the shaving experience for men. It was time we turned our attention to the specific shaving needs of us women.

The result?  A trio of safe and natural premium shaving products, affordably priced and specifically formulated to support a smooth, nick-free shave anywhere on a woman’s body. Products so astonishingly good, they make the Skintimates and Satin Cares of the world blush with embarrassment for representing half the shaving world so poorly — and for so long.

Each component of Pacific Shaving’s women’s line is made with a unique formula of safe and effective ingredients — argan oil, shea butter, avocado oil, aloe to name a few — designed to leave a woman’s skin smooth and hydrated all day. And with just the right amount of lavender and orange essential oils, they smell great too.

The men have enjoyed their spotlight long enough. 2013 is the year of the woman!

- CC Sofronas
Pacific Shaving co-founder, product developer, woman. (Not necessarily in that order.)

Young ingrown hair.Your

downward path is a pain in

my neck. Grow up. Please.


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