Small steps count! As part of our ‘Every Purchase Plants a Tree’ program, Pacific Shaving Company is celebrating the planting of its 100,000th tree across 15 countries — from Brazil to Uganda. That’s enough to cover New York’s Central Park four times.

Just like turning off the faucet while shaving, shutting off the lights when leaving a room, and recycling – planting a tree for every purchase is a small green step that adds up over time. Trees clean our air, filter our water and provide a habitat for half of the world’s wildlife.

For a family-run business that started out catering to a small number of grooming enthusiasts online, this milestone and its positive environmental impact is a great way to demonstrate that small steps can have a big impact over time and just one of the ways Pacific Shaving aims to give back and bring sustainable business practices to the resource-heavy world of personal care products.

Eco-expert Josh Dorfman, author of The Lazy Environmentalist and The Lazy Environmentalist on a Budget (when not hosting Sirius radio shows and Discovery Channel TV shows among other things), has been a fan, advocate and friend (not necessarily in that order) of Pacific Shaving Company for many years now. I love his take on eco/green products’ place in the world. He believes that “consumers really don’t want green products. rather, they want awesome products that are also green.” Exactly! (btw this is exactly why I have gone back to the heavy duty stuff for my dish washing detergent. The ‘green’ stuff just doesn’t clean well.)

When I told Josh about this 100,000 trees-planted milestone, his response was great, “Pacific Shaving is the rare eco-friendly company that actually outperforms the competition. Getting a smooth, close shave while taking a small step to preserve the planet is my kind of environmental action and a natural choice for lazy environmentalists on Earth Day.”

So, in the spirit of Earth Month, and our 100,000th tree planted, we’re encouraging individuals and businesses alike to find their own unique way to make a difference. It starts with a small step.

-Stan

We’ve been inspired by Budweiser’s  “Grow One, Save a Million” campaign,  which asks guys to save water by not shaving.

The way we see it, you can save water AND remain clean-shaven by skipping your usual beers between now and World Environment Day (June 5).

In 2009, Budweiser sold over 10 billion gallons of beer — that’s a lot of water.

Pacific Shaving’s Clean Cut, Clean Living initiative encourages beer drinkers to save about 24 ounces of water each week by simply having a couple less frosty ones.

Visit our Facebook page  (http://www.facebook.com/PacificShaving) to make the pledge. For every pledge made between now and June 5 we’ll plant a tree with our partner Tress for the Future.

Less beer, more water!

- Marisa

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