[Editors note: The "Our Story" page of PacificShaving.com told us it was feeling lonely. We decided to dedicate this post to telling its story.]

“There I was one night…just a normal guy.
And then, there I was the next night…damn I was still just a normal guy!”
— Bruce Springsteen

For many years, I was a corporate marketing executive. Working for large, public companies, shaving was the usual routine/chore it was for many men every morning before work. And it was falling short for me. My razor blade had benefited from billions of dollars in product innovation but my shaving cream hadn’t been upgraded along the way. It was still a big rust-ring leaving can of shaving cream v1.0. Think of it like spending money on a brand new smart phone, but then not downloading the apps that make it really zing. Cool phone, but not firing on all cylinders. Nice razor blade, but you’re still putting toxic, irritating ingredients on your skin every day.

It dawned on me that I wasn’t looking for a close shave but instead, I was looking for a comfortable shave. Just like a flux capacitor equation, it dawned on me:

Razors = close shave.   
Shaving products = comfortable shave.

Inspired, I used my free time – early morning, lunch hour, post bedtime story – to develop a line of shaving products that would be moisturizing without being greasy; kind to sensitive skin but with enough muscle to conquer the heaviest beard.

Never would I leave the bathroom in a cloud of “morning rain” or “Irish fields” and no longer would I face a bulky, ring-of-rust leaving aluminum can of shaving cream or struggle with the waste it created. I could toss the small but mighty products (TSA-approved) in a carry-on or slip them in a gym bag. The subtle citrus scent would work for a man or a woman and the product itself would leave chins, legs, underarms, even heads, silky smooth.

Today, Pacific Shaving Company offers a full line of affordably-priced, safe, natural and eco-friendly shaving essentials that can be found in thousands of fine retail locations across the country.

So, here I am. Still just a normal guy.  But these days I enjoy (or at least don’t mind!) my morning shave. And now, along with hundreds of thousands of other ‘normal guys’ who use Pacific Shaving products, my skin has never  looked better or felt healthier. Give it a try.

-Stan

I know you’re not asking for much: a relatively pain-free, close and comfortable shave.

STOP. Here’s your problem already: like most people, you are probably confusing a “close” shave with a “comfortable” shave.

The secret to a close shave is in the hardware and the hardware only: use a decent razor.

It doesn’t need to be expensive and it doesn’t need to have six blades. In fact, many dermatologists will tell you that three, four, five+ blades aren’t necessary and potentially provide diminishing returns. Those millions and millions of dollars spent advertising shaving products: they are all selling a close shave. But the truth is, it’s pretty easy to get a close shave. If you have a steady hand and aren’t rushed for time, you can even do it with a rock.

The secret to a comfortable shave however is in the software: It’s what you put on your skin.

The products you put on your skin (your body’s largest organ, don’t forget) before, during and after the deed are the very things that get you through the 24 hours in between shaves with skin that stays healthy, looks and feels great, and protects against harsh environmental elements.

You don’t need a long regimen for a close shave. No lather-warmer or hot towels necessary. Regardless of the products you choose to use, here are a few common sense steps to get you on your way to a comfortable shave:

  1. Clean your skin before you shave. Exceptionally clean skin prepares your face for an exceptionally smooth shave.
    Choosing a skin cleanser with a gentle exfoliant will help remove dead skin cells and lift whiskers. (An ounce of prevention here is worth a pound of cure here when it comes to ingrowns.)
  2. Use a shaving cream or oil that is moisturizing and free of harsh chemicals.
    Stay away from alcohol, menthol or other drying ingredients. They might feel tingly, but they are sucking moisture out of your skin. (When your foot falls asleep it feels tingly too, but don’t you feel better when the circulation is there?)
  3. Use a post-shave moisturizer to keep skin soft and supple.
    I know you want to be done after you rinse of the last bit of shaving cream or oil, but take the extra step to moisturize afterward. This doesn’t require reeking of Irish Mist, Morning Dew or a men’s locker room the rest of the day. Something light, free of harsh chemicals and moisturizing is all you need.

Voila! A comfortable shave.

PS: You already look five years younger. Seriously, I’m not just saying that. You do.

-Stan

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