[Editors note: The “Our Story” page of PacificShaving.com told us it was feeling lonely. We decided to dedicate this post to telling its story.]

“There I was one night…just a normal guy.
And then, there I was the next night…damn I was still just a normal guy!”
— Bruce Springsteen

For many years, I was a corporate marketing executive. Working for large, public companies, shaving was the usual routine/chore it was for many men every morning before work. And it was falling short for me. My razor blade had benefited from billions of dollars in product innovation but my shaving cream hadn’t been upgraded along the way. It was still a big rust-ring leaving can of shaving cream v1.0. Think of it like spending money on a brand new smart phone, but then not downloading the apps that make it really zing. Cool phone, but not firing on all cylinders. Nice razor blade, but you’re still putting toxic, irritating ingredients on your skin every day.

It dawned on me that I wasn’t looking for a close shave but instead, I was looking for a comfortable shave. Just like a flux capacitor equation, it dawned on me:

Razors = close shave.   
Shaving products = comfortable shave.

Inspired, I used my free time – early morning, lunch hour, post bedtime story – to develop a line of shaving products that would be moisturizing without being greasy; kind to sensitive skin but with enough muscle to conquer the heaviest beard.

Never would I leave the bathroom in a cloud of “morning rain” or “Irish fields” and no longer would I face a bulky, ring-of-rust leaving aluminum can of shaving cream or struggle with the waste it created. I could toss the small but mighty products (TSA-approved) in a carry-on or slip them in a gym bag. The subtle citrus scent would work for a man or a woman and the product itself would leave chins, legs, underarms, even heads, silky smooth.

Today, Pacific Shaving Company offers a full line of affordably-priced, safe, natural and eco-friendly shaving essentials that can be found in thousands of fine retail locations across the country.

So, here I am. Still just a normal guy.  But these days I enjoy (or at least don’t mind!) my morning shave. And now, along with hundreds of thousands of other ‘normal guys’ who use Pacific Shaving products, my skin has never  looked better or felt healthier. Give it a try.


You would think talking about shaving all the time can get difficult. Not on Oscar night!

We present to you: The Top 8 Best-Groomed Faces of the 2012 Academy Awards

#8: Tom Hanks
Age appropriate. Not trying to hide any gray. Plus, it makes him look a little like Bruce Springsteen.
#7: Tom Cruise
He doesn’t seem to age and I bet his angular face actually looks like it could pose some shaving difficulties. Either way, absurdly clean, close shave.


#6: Robert Downey Jr.
Looks scraggly at first glance, but actually some fine facial sculpting.


#5: Brad Pitt
A nice one-two punch of tightly cropped goatee and short chops. A bit weird that his goatee looks like one of those heart-shaped rocks my daughters pick up along the beach, but it works.


#4: Christopher Plummer

82-years-old. Old-school, classic mustache, perfectly groomed. Von Tropp-tastic.


#3: James Earl Jones

Who doesn’t love James Earl Jones? Sporting a perfectly-groomed mouth eyebrow.
#2: Jonah Hill

A) Jonah Hill rocks.
B) He was a great sport during Billy Crystal’s dumb weight joke.
C) He clearly had the cleanest, closest shave by far. His face may have even be waxed.


#1: Bradley Cooper
The mustache seems to be making a comeback judging by tonight’s Oscars and Bradley Cooper’s pornstar-chic, lip-tickler legitimately worked. You can’t play it safe and expect to win our best-groomed face award – gotta take some risks. And for that, this year’s Best-Groomed award goes to Bradley Cooper. Congratulations Bradley! Please contact us so we can send you your lifetime supply of Pacific Shaving Products!
– Stan


February 3, 2012

The bumper sticker on my car.

Let’s take a break from shaving to talk about something way more important:

Bruce Springsteen tickets went on sale today for San Jose, CA!

For me, the moment I became a fan was when I was 13. (Long before I had shaving on my mind.) A counselor at a summer camp popped in a cassette of Greetings from Asbury Park and I heard the first few bars of “Blinded by the Light.” That was all it took.

After 28 years, dozens of Springsteen shows, (and unfortunately the passing of two original E Streeters), this show is going to be different for me. It is now officially time to show my kids what it’s all about. That’s right. My wife and I are taking the whole tribe to the show, including our three kids, ages 5-10.

Yes, there is definitely the “fan” in me who wants to be able to brag (and hopes his kids will do the same someday) that their first concert was Bruce Springsteen. But there is another part of me that wants my kids to experience true passionate rock musicianship. Not a manufactured, teen-pop star-of-the-month show, or a last-hurrah tour by a once great band trying to squeeze every last dollar from a 90-minute set of its greatest hits. No. A real performer; someone who didn’t do it for the paycheck when he started – and doesn’t need to do it for the paycheck now. As far as I can tell, Bruce’s fortune and success (and hopefully happiness) all appear to be a bi-products of simply following his passion for music and lots and lots of hard work. There’s got to be a teaching moment in there somewhere for the kids. After the show. From a very hoarse-sounding dad.

PS: I read once that Bruce used to perform 5+ hour shows because he would just keep playing until he was just physically too tired to go on. I believe it. It’s in his blood. Watch this early video and you can begin to get a sense of the pull he hadhas. (Among the stream of girls who continually crash the stage throughout the song to get a piece of the Boss, I love the 2:35 mark when one simply just wants to touch his hand and then quietly gets shuffled back into the crowd.) Classic.


PPS: One small rant: TicketMaster is a bunch of criminals. Can some Sean Parker Napster-wannabee please come and put them out of business?


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