Red Cross — Right On!

August 22, 2011

There’s nothing like a feel-good partnership — one that makes you grin every time you think about it.

This is how we feel about our recent collaboration with the American Red Cross.

Over the past year, we’ve been part of a bunch of exciting ARC blood drive events across the country.

We’ve given away shaving oil and nick sticks in Northern Cali. We’ve rewarded donors with shaving oil in Michigan. And we’ve  collaborated with NY ARC on events with some of our favorite teams — namely, the Islanders and the Mets.

Yup. Super grin-worthy.

Stay tuned for an event in North Carolina and several more in Michigan and NY!

- Marisa

Though we may have made it through the thick of the ZZ-top lumberjack look carried by many an urban hipster, beards are still where it’s at.

We remain deep in “the Postmillennial He-Man Beard Epoch.” Yup. Alex Williams of the Times said so last week. And as a denizen of Brooklyn, the heart of bearded trendiness, I feel equipped to nod in agreement with Williams as he speaks of his surprisingly positive experiences walking the streets with his new facial hair (he grew his first beard accidently at 41):

“In the eyes of young, cool New York, I had unwittingly shaved 10 years off my age by not shaving. I was getting carded at nightclubs. Tattooed young women working the register at coffee shops no longer called me “sir.” At downtown parties, I invariably found myself huddled in the corner with bearded guys in their 20s, talking about the new Fleet Foxes album or the best way to get past the velvet rope at the Box. I was a member of a tribe.”

But like most trends, the hirsute look is doomed to over-saturation, to a played out demise.

Even if I don’t abandon the beard in the next year or two, everyone else might. At some point, the beard is destined to go the way of the trucker hat. (The fact that beards have their own coming reality series, “Whisker Wars” on IFC, might indicate that they are about to go mainstream, thus lose their edge.) And there’s never any question when a beard moment is over. The last time around, it was the precise moment that Kenny Loggins went solo in 1976.

So, to the bushily bearded, the perfectly scruffy, those who favor a five o’clock shadow or a simple goatee, now is your moment to shine. Get out there and rock it — because soon you’ll want to shave it.

- Marisa


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