October 29, 2010
Despite my own unruly head of hair, I feel an uncanny connection to my bald(ing) brethren. Even before bald ambassadors like Bruce Willis and Kelly Slater (above — looking goooood) stood up for the cause, I’ve always held a special place for the guys who show some scalp.
Seems as if the world is finally catching up. In a recent article, The Wall Street Journal touted the benefits of embracing bald: “a man’s shaved head—whether it’s to-the-skin or with slight stubble—can suggest a sigh-inspiring combination of intellectual depth and machismo,” says WSJ reporter Christina Brinkley.
October 22, 2010
I am filled with a disproportionate sense of elation (and pride) each and every time I avoid succumbing to an airline’s checked baggage regimen. In these gritty days of air travel, not checking a bag is no small victory. It’s a significant win — and one that I accept with little to no humility.
No checked luggage equals less time standing on slow, snaking lines (I check in at home the night before), less money pushed into the hands of poorly run companies ($25 to place my bag in the belly of your aircraft? that’s the best you can do?) and more time sipping frothy Starbucks’ pumpkin lattes with a dignified calm.
Yes, I practically strut to security with my carry-on bag tossed lightly on my shoulder. And in said bag lies the secret to this entire operation: a jumble of miniature toiletry items that can go the long haul without agitating the testy TSA.
Take that airlines! If you’re looking for me, I’ll be the one skipping past the baggage claim.
October 21, 2010
I snapped this photo at my local pub in San Francisco last fall and it seems to come up in my screen saver disproportionately often considering the thousands of pictures of my kids that take up most of my hard drive.
And every time it does, it simultaneously frustrates me and makes me laugh.
As a career marketer and now entrepreneur, I spend a lot of time – and I mean a lot of time – thinking about how to encourage people to think differently when it comes to choosing the products they use to shave every day.
In the retail world, this means point of sale marketing that needs to be compelling, concise, and properly merchandised. The “properly merchandised” piece is where it always seems to fall apart.
Somewhere, some food/beverage retail marketing director is laughing. or crying.
(Give up? The Patron Tequila bar mats are supposed to face the customers, not the bartenders.)